Lasso's origin dates back to 1957 when Mr. George Skitsas made his first bra in Egypt. In 1960 the company started its corset-making activity and introduced designs to the market made from elastic fabric. The panties collection and the cotton babydolls came in the 80's to make Lasso a unique company that can meet all the needs of the Egyptian market at that time. In 90's Mr. George quickly joined forces with his son Yanni. Innovation and success followed. In the late 90's, the new sophisticated babydoll and nightwear collection became a significant event of its times. In 2000, Lasso launched the molded bra and became ambassador of lingerie elegance. Since then, Lasso has continued its expansion throughout the market, bringing multiple innovations and creating successful products. Lasso now has become an expert in women's intimate apparel and figure enhancement. In order to celebrate its success, Lasso has expanded its product in 2009, by making sports and seamless underwear based on a highly innovative concept. Helping women feel beautiful since its creation, Lasso has become a recognizable brand for a generation of women.