Fresh Electric Company for Home Appliances was founded in Egypt in 1987 with a dream of introducing modern and high quality products to enhance customers’ lives. Covering an area of 310,920 meter square between manufacturing hubs, warehouses and service centers, Fresh currently runs 16 independent factories located in Egypt at 10th of Ramadan City industrial zone, Badr City. Fresh extended its operations in 2015 in Ethiopia. Fresh currently produces more than a thousand models of products manufactured and assembled in its own facilities.